Customization programs are nothing new in the auto industry. For a fee, they offer a chance to work directly with the manufacturer to create a one-of-a-kind vehicle for the customer. These programs, however, are usually offered by makers of the most exotic, expensive and exclusive vehicles, like Ferrari, Rolls-Royce and Porsche. It's not often that a
As you can see from the screen grab above, some people get to have all the fun. Jay Leno, who owns more cars than you will ever drive in your lifetime, was graced with the presence of a Fiat 500 Abarth at his garage.
Eager to get your hands on the 2012 Fiat 500 Abarth? Get in line, and be warned: you're going to have to wait.
The Fiat 500 in its various guises positively romps on its popularity, making special-edition hay with terrific frequency. This latest outing in the form of the Abarth 695 Maserati Edition follows a familiar trail, coming three years after the Jonathon Ramsey
Ah, Catrinel Menghia. Fiat knows a good thing when it finds one, and so it's no surprise to see a trio of new advertisements staring the Romanian-born and Italian-speaking model alongside the 2012 500 Abarth.
Fiat scored a major hit with its commercial for the 500 Abarth starring Romanian model Catrinel Menghia. Released last November as a web-only video, the spot exploded in popularity when it hit the airwaves during the Super Bowl in Febru
What do you do when you want to cast your cute little city car as a truly bad ass performance machine? How about hiring an infamous drug enthusiast actor, a guy who insists he has "tiger blood" flowing through his veins?
The world would be considerably less entertaining if we could all predict the future. Even so, the classic car gurus at Hagerty Insurance have cast a few chicken bones in an attempt to figure out which vehicles produced today might eventually turn collectible.
Fiat USA put a video showcasing the 500 Abarth on the Internet last November that tested the bounds of what is doable on network TV. That's one of the big reasons it hasn't been put on TV yet.
When Fiat pronounced that it was planning to sell 50,000 Fiat 500 models in 2011, we were more than a little skeptical. And now that 2011 is in the rear view mirror, it seems CEO Sergio Marchionne is ready to admit that the sales target was not very realistic.
Fiat has announced that the 2012 500 Abarth will be priced from $22,000, *not including destination charges. That's a healthy jump from the tiny Italian's $15,500 base MSRP and higher still than the open-air 500C that starts at $19,500. For all that extra lira, buyers get Fiat's turbocharge
There's no question that Fiat's "Seduction" ad was a big success. Launched just a few weeks ago to coincide with the North American debut of the Fiat 500 Abarth, the minute-long commercial quickly went viral to amass over two million views. And with good reason. The spot's got ever
Joe Grace, Fiat Vehicle Line Executive, swung by Jay Leno's garage with the brand's new 500 Abarth for a little history lesson and a quick walk around. Here in the States, it's easy to forget that Karl Abarth, the man behind the Fiat tuning division, was as driven as they come when pushing the performance envelope. Abarth got his start
We're packing up our cameras and laptops and heading out of the Los Angeles Convention Center, but before we seal the lid on the 2011 LA Auto Show, it's time to reflect on our staff's favorite debuts of the past two days. Unlike previous shows, there was nothing here in LA that truly stood out as the clear Best In Show winner, but because of that, there were plenty of good arguments amongst the staff about the five best cars on display in L
Excited as we were for the launch of the Fiat 500 in the United States, we've really just been waiting for this: the 500 Abarth. You see, Fiat's scorpion-branded tuning house has laid its hands on a host of models over in Europe, and now that we're finally seeing the performance fruits of the Chrysler
Jennifer Lopez may be all well and fine for plugging the regular Fiat 500, but for the new Abarth version, Fiat's going to need something a little... racier. So for the latest spot advertising the arrival of the Scorpion-fettled Cin
Just as it has for years with the European-market Fiat 500, Abarth has gotten its hands on the version made in Toluca, Mexico for the North American market, taking what is rapidly emerging as a popular choice for style-conscious American drivers and turning it into a proper pocket rocket. Being introduced today at the LA Auto Show, the US-market Fi
One of the benefits of the strengthening ties between Fiat and Chrysler is a mutual expansion of their joint product portfolio. The shared leadership of the two auto groups has seen Fiats arrive in North American showrooms and Chryslers proliferating overseas. Which is all well and good, but where's the excitement? Where are the performance models for which the Italian auto industry is so deeply loved? We
